🌹 ABOUT HELLO LURCH

Pretty. Poisonous. Perfectly Aware.

Hi, I’m Jaimie — the chaotic romantic behind Hello Lurch.

I’ve always believed that life is way more fun when you don’t take it too seriously.. especially the messy parts.
Where most people see red flags, I see creative inspiration.
Where others see drama, I see aesthetic potential.
And where people see toxicity… well, I turn it into merch.

Hello Lurch was born from my favorite contradiction:
✨ Soft girl energy with a toxic sense of humor.
✨ Romantic at heart, but danger-coded in the bedroom.
✨ A sweetheart with a taste for danger.

I’m a hopeless romantic — the kind who loves love, loves passion, loves intensity.. and occasionally the type who can’t resist the little emotional car crashes life throws my way.
And instead of hiding it?
I romanticize it.
I make it pretty.
I make it funny.
I make it wearable.

This brand is my unapologetic love letter to the messy, dramatic, beautiful parts of being human.
To the girls who feel too much, love too hard, flirt with the edge, and then laugh about it later.
To the ones who heal through humor and cope through sarcasm.
To the ones who have a soft heart and sharp tendencies.
To the ones who know exactly what they’re doing.. even when they absolutely don’t.

If you’re a little toxic, a little tender, a little unhinged, and fully self-aware —
you’re in the right place.
Welcome to Hello Lurch.
Where romance meets chaos, softness meets bite, and every design is a pretty little contradiction.

Grab something cute.
Break a heart or two.
And stay dangerously romantic. 💋🖤🌹